Debate Concerning Pharmaceutical Advertising

Pharmaceutical Care: Debate Concerning Pharmaceutical Advertising
PharmCare (PharmCare@PharmWeb1.man.ac.uk)
Thu, 28 Nov 1996 08:43:45 +1300

Hello,

I am a first-year pharmacy student seeking information concerning
pharmaceuticals directly advertising prescription drugs to consumers. I
would greatly appreciate literature references and professional opinions
regarding the pros and cons of this issue.

Thank You,

Juany Salinas
Shenandoah University School of Pharmacy

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Bruce Chilton BPharm MBA MPS
Lecturer, Pharmacy Practice, Management & Law
School of Pharmacy
University of Otago
PO Box 913
Dunedin
NEW ZEALAND

Telephone & Fax +64 3 479 7149
Email bruce.chilton@stonebow.otago.ac.nz
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Moderator with Peter Barron
Pharmaceutical Care Discussion Group
PharmWeb
PharmCare@ade5.pa.man.ac.uk

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